Inventia Mobile-GEO allows Mobile Network Operator (MNO) or Mobile Virtual Network Operator (MVNO) to capture location information of network connected devices, including mobile phones, Machine to Machine (M2M), and IoT. Mobile-GEO applet lives inside the SIM or eUICC and enables the platform to locate the device to a building-block accuracy without reliance on GPS.
Mobile-GEO has many applications. It is integrated with Mobile-MDT to provide location information of radio measurements supporting network planning and improving customer experience. It can also create new business models for network operators, such as location-based marketing and advertising.