Are you planning to develop or launch a new technology product or a service? Inventia can quickly perform a comprehensive market analysis to assess the potential of your technology product or service. Our analysis includes market sizing, market segmentation and targeting, competitive analysis, environmental analysis, costing, pricing, feasibility, and marketing strategy.
Why Inventia for this subject matter? Because we understand both technology and business and we can help you get the results you aspire.
Inventia carries out both top-down and bottom up methodologies to accurately estimate the market size. We also research all the relevant emerging trends in this market to help you identify valuable opportunities or possible threats. Then we carry out market segmentation and advise on the most profitable and growing target market.
Know who your competitors or potential rivals are, what they are doing, what threats do they present to your business, what strengths and weaknesses do each have, and identify areas that you can improve upon. Inventia then profiles all the existing and possible competitors, carries out a competitive feature analysis, and analyse all Porter’s 5 forces.
There are several things that are completely out of your control and have a significant impact on the success or failure of your new service or product. Therefore, businesses need to adapt their strategies to both take advantages of opportunities and tackle potential threats. Inventia uses PESTLE model for this analysis to advise on the best strategies.
It is very unlikely that your new product or service will succeed without a realistic cost management and an effective marketing strategy. At Inventia, we help you in positioning the right product, to the right customer, at the right time, at the right place, and most importantly, at the right price.